In a countywide social media campaign, residents are being encouraged to recycle their metal packaging to make every can count.

Metal can be recycled endlessly so the county and all six district councils have teamed up with MetalMatters to highlight the benefits of recycling our metal packaging to inspire everyone to get involved and do their bit.

With more than 12 billion items of aluminium packaging alone sold every year in the UK, householders are being encouraged to recycle their cans, foil, empty aerosols, trays, tubes and metal screw tops. 

Every district in the county provides a frequent and convenient door-to-door recycling service so it’s never been easier to recycle our metal packaging; and once recycled, it takes around 60 days for a drinks can to return to the supermarket shelf.

Tom Giddings, general manager of the Aluminium Packaging Recycling Organisation (Alupro) said: “While our MetalMatters programme has been operational for nearly ten years, Gloucestershire will be the first local authority that takes the campaign online. By educating the general public about the benefits of recycling metal packaging, in a simple yet relatable fashion, we aim to make a measurable difference to Gloucestershire’s recycling rates.”

For more information on the MetalMatters campaign or recycling and waste reduction in Gloucestershire visitwww.gloucestershirerecycles.com.